Brief Note :

 

The money is in the list, right ?

 

Well, that’s not exactly true – it’s not the whole truth anyway.

 

The biggest obstacle you face when you publish an ezine is the fact that people have gotten used to getting junk (from your competitors) disguised as helpful information.

 

Many publishers write about every new trend (and the underlying product) because their writing from a mentality of “I gotta get paid” and when you do that, you completely forget about the people you’re writing to and start to concentrate on you and what you want. 

 

That’s a surefire recipe for disaster.....