Introducing ... Email Marketing ...

 

File : Personal Use Rights

 

Brief Note :

 

Email marketing can be described as the use of email to promote products and/or services. It is defined as the act of sending out emails to customers, both current and perspective.

 

Email has been in existence for nearly as long as the internet has. It is an essential communication tool that enables businesses to communicate with their staff, their suppliers, and their customers. Email marketing is a segment of internet marketing which constitutes online marketing via websites, blogs, social media, etc. 

 

Email marketing functions almost the same way as direct mails. Most businesses today make use of email marketing. They use it not only as a channel for promoting their products and services but also to develop and forge meaningful, productive relationships with potential customers and/ or clients. 

 

This book provides a comprehensive guide on how you can use email marketing for success. Regardless of whether you run a business, a government establishment or a not for profit organization, the strategies, and techniques discussed in this book will give you a clearer and broader understanding of how you can make the most use of this dynamic and reliable tool called email marketing.