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Market Ignition

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Introducing .... Market Ignition .......

File : Master Resell Rights

Brief Note :

Market Ignition - ...Understanding Market Sophistication !
 
Let's talk sophistication. How many similar products has your market been told about 
before? A market evolves like an animal species does over millions of years. Over time 
markets adapt and become more intelligent like a living breathing, organism.
 
In our time and age, information flows much faster than it ever did in the past. As time 
goes on, this flow of information will continue to speed up. This means markets will mature 
much faster. What do I mean when I say “market maturation?” 

Example: 
 
What if I told you that you could get into a piece of machinery that will move across 
country at over 60 miles per hour!? In fact, you could get from Los Angeles to New York in 
only several days! 

Pretty in credible right? Of course not, the car was invented over 100 years ago. That 
appeal would have been incredible in the 1850s. But an ad with those type of hooks/angles 
and themes today would be laughed at. Why? The product is exactly the same but the market 
is in a different level of sophistication. 
 
This level of sophistication increases as time passes and markets tend to evolve into 
the future. The faster information spreads, the more marketing we are exposed to. This tends 
to lead to markets reaching higher levels of sophistication faster than ever before.

And much more ! 

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